How to Review a Golden Basket
2 business days after submitting your Campaign request, you’ll receive an email with Expert Insights and a direct link to your Golden Basket, where you can review and tag the delivered companies.
Step 1: Access the Golden Basket
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Go to the Campaign tab on the left panel.
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Select the relevant campaign.
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Click on the Golden Basket tab at the top center.
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Next to “Results,” you’ll see the total number of companies delivered for this campaign. This count updates every time new companies are added.

Step 2: Review Companies
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Click the Review tab (orange button on the left).
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Go through the listed companies and review their details:
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Website link
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Novable Expert comment
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Funding Info
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Novable Activity Index
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Keywords (topics) related to the Company
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Option to request an Enriched Profile.
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Step 3: Tag the Company
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Match: Select if the company aligns with your campaign briefing. A Match means the company fits your key criteria and could be a valuable opportunity. Typical Matches include companies that:
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Fits the briefing
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Offers relevant solutions
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Aligns with your needs
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Has strategic potential
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Is already known or engaged
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(Optional) Add a comment and save it to a specific list.

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Miss: Select if the company does not fit your briefing or lacks relevance to your campaign. A Miss helps refine future recommendations by indicating what does not work for your needs. Typical Misses include companies that:
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Out of scope
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Irrelevant solutions
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Misaligned with strategy
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Lacks innovation
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Specify a reason (e.g., not the right geography, size or age, wrong business model, etc.).

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Tagging companies helps refine Novable’s algorithm and improve future Deliveries.

Once you tag a company as Match or Miss, your feedback is saved automatically. When you’ve gone through all results, a short “Well Done!” animation confirms that everything was recorded and will be used to improve future Deliveries.
Need more results sooner? You can now request a new Delivery at any time : no need to finish tagging all companies first. Just click Request a Delivery at the top of the page. A comment box will open where you can share feedback or guidance for the Novable Expert, helping us fine-tune the next batch of suggestions.

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At the end of a Campaign, you can always ask for an export of the results by clicking on the top button Export top right. The report is per Campaign. It will be generated in a CSV file and contains:
- All Matched companies
- All Missed companies
- All companies yet to review
- Including all comments
- Including all firmographics info.
For additional guidance, here's a video that walks you through the steps in detail.