EventScout : The smartest way to prepare for a trade show

Trade show season is exhausting. You walk for days, collect business cards from people you're not sure you'll follow up with, and leave wondering if you spoke to anyone who actually mattered  while suspecting you missed the most interesting companies in the room.

Most corporate innovators attend major fairs with the best intentions but without a clear map. The exhibitor list has thousands of entries. The halls are vast. Time is limited. And without preparation, the experience is more random than strategic.

"One client told us they used to walk every hall at MWC — tens of thousands of steps, stand by stand. This year, they used EventScout instead and went straight to pre-identified prospects." — Thibaut Jacobs, Head of Customer Success at Novable

What is a Novable Event Scout?

Event Scout is Novable's specialised event-scouting service. It identifies the startups and exhibitors most aligned with your innovation priorities, ranked by relevance before you set foot on the show floor. 

Novable goes beyond names and booth numbers. We analyse what each exhibitor actually does, how they fit your strategy, and why they are worth engaging.

And for events you simply can't attend, Event Scout delivers the same level of intelligence remotely with no travel budget required.

"This year, the goal was to move away from the usual 40,000 steps of walking the entire fair, and instead focus only on targeted interactions with pre-identified prospects. Being able to rely on Novable’s searches to identify relevant companies, find their stand numbers, and go directly to them was incredibly efficient. That’s where the real value came through" - Dominic Mikulin, Technology & Business Incubation Architect @Fujitsu Research of Europe

What you get with Event Scout 

The value for you 

Ready in about a month

Once we align on your event and innovation priorities, Novable handles everything  from scraping and enriching the exhibitor list, to running DeepMatching™ campaigns against your briefs, to delivering a ranked shortlist with talking points. The full preparation takes approximately one month, giving you everything you need to walk in or to get the same value without setting foot on the show floor. 

How pricing works