EventScout : The smartest way to prepare for a trade show

Trade show season is exhausting. You walk for days, collect business cards from people you're not sure you'll follow up with, and leave wondering if you spoke to anyone who actually mattered while suspecting you missed the most interesting companies in the room.

Most corporate innovators attend major fairs with the best intentions but without a clear map. The exhibitor list has thousands of entries. The halls are vast. Time is limited. And without preparation, the experience is more random than strategic.

"One client told us they used to walk every hall at MWC — tens of thousands of steps, stand by stand. This year, they used EventScout instead and went straight to pre-identified prospects." — Thibaut Jacobs, Head of Customer Success at Novable

What is a Novable Event Scout?

Event Scout is Novable's specialised event-scouting service. It identifies the startups and exhibitors most aligned with your innovation priorities, ranked by relevance before you set foot on the show floor.

Novable goes beyond names and booth numbers. We analyse what each exhibitor actually does, how they fit your strategy, and why they are worth engaging.

And for events you simply can't attend, Event Scout delivers the same level of intelligence remotely with no travel budget required.

What you get with Event Scout

The value for you

Key offerings:

Enriched Excel

Following Novables scraping of the exhibitor list we identify and collate exhibitors relevant to your brief and use case. This shortlist is initially supplied in the form of an enriched excel for you to review, offering clear comparison across all key categories. Notably this includes an expert comment, analysing the company against your brief.

Sample: Enriched Excel

Company Snapshots

To help make decisions for which companies would be most interesting for you to visit we provide one page company snapshots with key information for easy comparison. This includes all key information including:

• Overview
• Expert comment on the company
• Business model
• Target audience
• Products and/or services
• Key strengths
• Financial Health & Reputation
• Novable and ERL scores

Sample: One page snapshots

Optimised Visit Plans

Once we have finalised recommended visits we will construct an optimised visit route, ensuring you see all identified exhibitors in order of priority, while minimising distance. Mapping the targeted exhibitors to a map of the venue means you spend time talking with the companies you intended, not walking around the event looking for them.

Sample: Overall map

These visits can be broken into an overall map, or for very large events hall specific so you know where you are going at all times.

Sample: Single hall map

Company Shortlists

In addition to the map and one page snapshots we also provide detailed shortlists. The shortlists are built for your chosen exhibitors, providing a brief overview to refer back to on the day.

Information included:

• Overview
• Expert Comment
• Notable Clients
• Location on map
  Headquarters
• Sector
• Space for internal notes

Sample: Company Shortlist

Ready in about a month

Once we align on your event and innovation priorities, Novable handles everything from scraping and enriching the exhibitor list, to running DeepMatching™ campaigns against your briefs, to delivering a ranked shortlist with talking points. The full preparation takes approximately one month, giving you everything you need to walk in or to get the same value without setting foot on the show floor.

How pricing works